MASH PREMIERE: PARIS BY CARO PAULETTE Oct 5, 2015 Categories: alleycat, MASH, News 0 Comment One week ago, Chas and Dylan jumped a plane with a passport, and toothbrush, to fly to Paris for a quick screening in route to Berlin. Friends at Wanderlust, Steel, and Drop It Courier set up a fun Monday night. Riders and racers met up at Steel magazine/Cafe, where an alleycat and group ride split out, before re-connecting at Wanderlust for the outdoor screening. Enclosed are some of the details from the Caro Paulette photo essay. Please check their site for full details, and photographer links. Thanks for sharing!
MASH PREMIERE 2015: BLUE LUG PHOTOGRAPHS Oct 5, 2015 Categories: MASH, MASH Frames, News, Photo 0 Comment After traveling for the European stops, we are back home for a week, and seeing tons of photo stories from the stops along the way. Enclosed is a set from friends at Blue Lug Japan, who came to the SF premiere, and shared their story HERE.
ON THE ROAD Sep 27, 2015 Categories: alleycat, MASH, News, Photo 0 Comment We are currently on the road, and are so inspired by the support from the global bike community. As a photographer, it has been a challenge to take the back seat at these events, needing to wear the producer cap over the camera operator. If you have been to any of the shows, and have nice images to share, please email us a link. Tomorrow we head to Paris for a quick alleycat/group ride to the screening at Wanderlust., then to Berlin for another street race, and screening. Hoping to see you along the journey!
MASH SF PREMIERE: ANTHONY AREVALO Sep 17, 2015 Categories: alleycat, MASH, News, Photo 0 Comment No Life Like This Life got some rolls back from the lab, an just shared a nice set from last weekends events. Check Anthony’s full set HERE.
MASH SAN FRANCISCO PREMIERE 2015 Sep 17, 2015 Categories: alleycat, Group Ride, MASH, News, Photo, San Francisco, Video 0 Comment With the San Francisco premiere behind us, it has been nice to look back at Matt Reyes photograhs of the weekends events. This guy arguably has some of the best bike handling skills on the planet, and knows how to share a story. Check his full gallery HERE!
MASH CINELLI 10 YEAR PARALLAX FRAME SET Sep 12, 2015 Categories: Cinelli, MASH, STORE 0 Comment Today we are celebrating 10 years of working on the MASH project. To commemorate our creative relationship with Cinelli, we have taken the race tested geometry of our Parallax frame set, and asked Garrett Chow to bring his best work to the table. The result is very special to us. “All designs of MASH Ten Year Anniversary products are based on ‘X’, the Roman numeral for Ten: ‘X’ is comprised of the intersection of two lines or, can be seen as two angles in tangency. This rationale serves as the basis of the vanishing point(s) in linear perspective —the means for representing three-dimensional objects and space on a two-dimensional surface. The design elements and visual language of all #MASHtenyear products–from premiere flyer to the frameset you see here–are derived from plotting equidistant points along the periphery of the MASH logotype, and then tracing these points back to a vanishing point. Scaling the ‘wireframe’ derived from this exercise, and varying the distance of the vanishing point and placement of the logotype above and below the horizon line yields myriad permutations of this visual language.” GC This frame set, in this 10 year color, is limited to 100 total pieces. The frames are only available for PRE-ORDER through our site, and physical shop in San Francisco California. Garrett will hand scribe each frame in the order we received the pre-order. The first order we receive will be frame number 1, and the last will be frame number 100. These are expected to land in California in November 2015. About 60 days from today. Order HERE. There will be no cancellations available for this pre-order. Please purchase with confidence.
ENDER SENDER Aug 8, 2015 Categories: MASH, Photo 0 Comment Friends from TCB Tour Division have been on the road since the end of May, riding across the U.S. and getting lost. Check in with the adventurers, and plan your next summer!
RHC LONDON X ANDREA SCHILIRO Aug 1, 2015 Categories: MASH, News, Photo, Redhook Crit 0 Comment Andrea was in London for the first Red Hook Criterium to hit England. Looks like he found a fun crew to run around with! Check HERE for the full essay.
NEW IN THE SHOP Jul 24, 2015 Categories: MASH, MASH Frames, STORE 0 Comment We are busy working on a new book, video project, the 2015/2016 CX team, but in between, we like to make items to offer here in the shop. Enclosed are some new pieces we have at the shop. Check in!
PHIL WOOD X MASH Jul 15, 2015 Categories: MASH, STORE 0 Comment We are excited to release our third collaboration with Bay Area native Phil Wood. For this edition we chose to produce hubs intended for street use. Still light, and bulletproof for daily use. We produced a new Battleship Gray for this run, and offer them as Low Flange, 32 hole, and double fixed rear, making this pair a perfect set of all around race/ride hubs. We have hub sets available HERE, we will also lace some options up in the coming weeks. Stay tuned!