CROSS VEGAS WORLD CUP CX 2016

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Another summer is brought to a close, and for West Coast Cyclocross, we see Cross Vegas as the kickoff for the race season. The event has grown over the years, becoming the staple for the bike industry on a Wednesday night in Las Vegas. The UCI World Cup took it to another level, with pros traveling from around the world to get in on the action. Our shop team races at the USAC level (more on those races in a future post) and as fans of the sport, we love being able to see an event of this magnitude piggyback an industry event, Interbike. For a few decades of my life I worked as a “professional” photographer. It was my career and I have spoken about how the art process that I fell in love with was then tarnished when it became a job. MASH saved me in that way. Just shooting what/when I wanted, and sharing with a community that I am really stoked to be a part of. I don’t get a press pass at these events and wander as I please, oftentimes getting yelled at along the way. This is fun to me, and because I’m happy, I enjoy shooting photos of shit that I am way into. I did not get the name of the shooter pictured above, seeing him, with his 12 shot rolls, and waistlevel finder got me stoked. It’s bike racing, what’s the hurry? Enclosed are some photos of the Women’s and Men’s UCI races for the night.

The call ups included many national champions from Europe.
Ellen Noble (USA) in the Rapha kit would later pull on the under-23 women leader’s jersey.
No doping. No handups.
Powerbraid by the night’s Elite women winner, Sophie De Boer.
The intensity during staging is incredible.

Would anyone ride the long uphill sand?

The American women are contenders in this Euro-dominated discipline. Katie Compton is a big reason why and finished third.
Broadcast (or more likely streaming) live worldwide.



Laurens Sweeck has a rep for pushing the pace early but not quite to the end. In this race he finished on the podium.

Roost

Cross Vegas started as a nighttime alternative to gambling, strips clubs and bars during Interbike. After a string of successful events it was upgraded to World Cup status. Putting the US on the muddy cyclocross map, even though its in the middle of the desert.
The world champ made his move in the sand and left the pack in his cloud.

Superman

22 and still growing.
Jpow finished sixth at last year’s event, the highest USA World Cup finish ever.
This year he was the top placing American at 18th.
After stumbling on the stairs, breaking his toe, chasing back and winning solo. Cross is here!“McTubbin” Tobin Ortenblad is someone we’ve raced with in NorCal for years. So stoked to see him riding strong at the highest level.

Words: Mike Martin and Brandon Reif
Photos: Mike Martin

Brandon + Hunter 2015

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By running a bike shop, we have a door to our community. Friends visit daily, and we are constantly meeting new faces from around the world. The shop has 2 people that fix bikes, and ship orders. While shooting video, Brandon and Hunter ran the shop together. They became great friends through the shop, music, bikes, photography, travel, and on down the list. Martin and I went to Oakland, and jammed around with Hunter, then met them both at the shop, to do another city loop. We thought this footage was going to go into the friends part, but it ended up being a really fun and sometimes heavy section on it’s own. Enjoy

HIGHWAY 1

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It timed out that while Kyle was in town, a section Highway 1 was closed for erosion. This is a dream descent on a road bike, and the guys knew that if they had access to both lanes, they could rip down this section. Martin and I headed out, and shot a few passes as the sun went down, and this edit shows the highlights. There is a ton of dirt on the road from the construction vehicles, but the tires are smoking on their own.

All City Championships 11

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All City Championships in its 11th year is the bread and butter of the Minneapolis alleycats. This year the championships were scored as an omnium. There was four days of events – Sk Afterdark, Bandit Cx, Match Sprints, and the Main alleycat. Minneapolis gets down in all the right ways during the summer and Jeff Frane does a fantastic job putting together this event. I Took home first out of town which freakin’ rules because last time I came to this event i ended up in the hospital. Thanks for all the love, brunch, and hospitality. Stay Spicy my friends. – Sean

FRIENDS

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Over the years of shooting videos, there were several friends we would run into while in the streets. We compiled these vignettes into an edit of friends. We love when riders visit from out of town, state or out of the country in a few cases. Hit us up! Let’s get out and shoot.

MASH 2015 Matt Shapiro

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Matt Shapiro is another one of the Portland crew that moved to SF to further explore art and cycling. His positive outlook inspired us to want to get out and shoot with him on the bike, and what we received was a really unique look of the city, and the way Matt interacts with it. Enjoy.

CHAS + LEGOR + ERIK OTTO

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Ran into Chas on his new Legor road bike this morning.  While in route to the bridge, he showed me a spot of native plants where he chose colors for the frames paint work.  Was loving how Erik Otto’s warm and cold tones where looking with the summer greens.

Kosuke Masuda

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We met Kosuke Masuda – or simply, Ko – in 2006 during an art show in Tokyo. Ko engages in multiple art mediums, from painting, to engraving, to writing. He is a Buddhist monk and his personal philosophy is apparent in his work.

Enclosed are a few photographs of his work. The details are mind blowing.

We recently sent Ko our Cinelli MASH drop bars and stem. Ko hand engraved them with a dremel and the results are jaw dropping. The bars, stem and top cap were supposed to be it, but a black anodized Campagnolo record pista track crank set and chain ring seemed like a must. Would be nice to build a complete bike with him one day!

I highly recommend checking out Ko’s website as well. His intention with his artwork is so advanced. It can be easy to get caught up with the modern busy life, but I could sit with these pieces for hours, continuing to find new hidden details. Honored to have them here on display at our shop.

• Photos: Martin Bustamante

NEW IN THE SHOP

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Summer is here, and our shop is seeing lots of new items coming through our door. Having a shop is an opportunity to curate a shop that we would want to visit, filled with local and rare designs. Enclosed are some new pieces we have at the shop.

Trevor sews Zodiac Bags. The first delivery is for his large rolltop bag, and it is, by far, the nicest bag we have seen for working messengers. These bags are numbered, and we have the first dozen.

We see so many caps through the shop, and end up with odds and ends so created a mystery cap. These MASH caps traditionally retail for $22.00, so they are 50% off, and include random stickers.

Binary sticker packs include 7 pieces, and are printed on clear stock, with black, white, and bright red inks.

Cinelli shipped a size run of our Single Speed Cyclocross, and we are offering them at a new lower price. The reviews on this frame have been so positive, a perfect solution for a work frame, race bike, or commuter single speed.

U-Lock pins and necklaces are back in stock in silver or black metal finishes.

Chas made some of his weapon drawings into patches and pins, and are available in three sharp objects.

Not sure how many writers caught the reference on this MARSH reference, but we make things for our friends, and think this shirt is the jam!

New pocket T-shirt honoring Jane Jacobs turned out really fresh!

Lazy Monk tote bags are sewn in Minnesota by Aya and Ryuta Nakajima. They are painters by trade, and their color choices are some of the best we see. These totes make for great rack bags.

Chas drew us a new shop shirt and crewneck, and we love it.

We collaborated with San Marco on 2 new saddle shapes including the Aspide wide.

ERIK OTTO FOR MASH

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We are excited to share the work of San Francisco artist Erik Otto. We have known Erik through bikes, and love what he is creating as an artist. Working with Castelli, and Specialized, we have created a cycling kit and bottles with Erik, and love the finished pieces. Enclosed are some thoughts from Erik.

And that’s just it. Biking has always been something I turned to for enjoyment. I would work a full day in the studio and scheduled tasks that required me to break up my day to ride across town to pick up or drop something off. Riding bikes and making art initially were very separate, but over time, the lifestyle from experiencing the world on two wheels became a major influence to the more serious work I began creating. I was making work that captured motion and energy and through the process itself I would find a sense of peace amidst forces that I felt were beyond my control. Similarly, the self-sufficient act of riding a bike became empowering and my continual place of refuge, while my interest in flow increased both in and out of the studio. I would make the work then process it later while on a bike and it didn’t take long to see that the two outlets were becoming one.

This still holds true today, and while the themes of my work have evolved, the ability to survive with an alternative career path in an expensive city hasn’t become any easier. It takes an insane amount of dedication and perseverance to overcome the moments where nothing seems to be working. I consciously chose this life of struggle and every day I do my best to keep things moving forward. Meanwhile, every single day I hop on a bike which serves as a reminder to power through the pain and endure the most difficult of times because you never know what’s possible unless you keep on going.

We created 22oz Purist Bottles with Erik’s print. We love how these turned out.

Short Sleeve Jersey shown with Arm Warmers.Arm WarmersWind Stopper Jacket with pass through rear zip.

We have a new black bib, with the Castelli  Team bib with Kiss Air Pad, as well as new knee and leg warmers. Available now!