heart1There are only a few small items we live with on the bike. Top Caps hold our attention due to their central location to a riders line of site. For this reason, we like making what we think are some small motivating art pieces. We just added three new ones to the shop, including the donuts that made so many riders happy the first time around. They all include a star-nut, and bolt, for six dollars. Get one for a friend!2T1A5847_grandepenta1



CCC ProofSan Francisco summer is September and October. if you come visit, we recommend these months to plan your trip. As we are ramping into our fall season, we wanted to bring in some new shirts, and sweatshirts into the shop. Today we added six new styles pictured here, including a new collaboration with Cinelli. You can pick up these items in the shop early next week, or on our site today. CHECK HERE for more information.

MASH1Cinelli produced our shared head badge shirt to celebrate our 2015 Parallax and Histogram frames in dark colors. Benny Gold took a modern take on this classic Cinelli Heraldry.

Sharpie ProofMatt Shapiro is OK at drawing. He sharpie’d us this shield for us, and we liked it enough to re-print it on a clean white shirt.

Wordmark Crew ProofThis crew neck is printed with dark reflective ink on the front and back.

Mash Giants ProofToday’s game against St. Louis could bring the San Francisco Giants back to the World Series (I think they mean US Series) To celebrate our home town, we like this take on our classic shield.

Ferris ProofOur friend Ferris Plock took our winged logo, and dressed it up for halloween. We like things evil, and sometimes we like things funny. We made a really small run of this one, so hurry.



2014 marks our third year competing at the Red Hook Criterium as a team, and Chas’ fourth time to Milano for this event. Through these years, the event has grown leaps and bounds in every way. From the professionalism of it’s production, to the level of it’s competitors  The race course this year was the same as 2013, but the lap times cut three seconds faster. With this format of racing growing in popularity in Europe, the the skill level of the racers has matured at the same pace. There is no question these races are fast and dangerous, there is just no other way to put it. In Barcelona there must have been 25 riders involved in crashes in the 45 minute main race. With that said, the Milano stop saw some terrible crashes in qualifying, but no major crashes in the men’s main event. Riders kept it safe, often single file in the corners, and passing in the straights. As a bike shop, we never tried to build a team. We liked our friends, and wanted to help them by providing some of the resources needed to race at a local, national, and sometimes international level. What came from that natural direction was a group of friends, that at the core, have respect, and trust in one another. Walton and Rainier met during an 850 mile stage ride that followed the Tour of California in 2009. Portland connects Walton, Chas, and Kyle, where they all knew one another on some level, then re-locating to San Francisco. Kyle’s brother Evan has traveled with us to Red Hook events, and he has always been part of our family. He has had an open invite to race with us for a long time, and the trip to Milano this year was a natural step to suit up, and smash some faces in on the bike. Garrett, not pictured here, embodies this friendship, and he bleeds artwork for the bikes, and raceware. His efforts are a visual solve for what MASH feels like. When I look at these photos (missing Walton, who is home with a broken clavicle) When i look at these photos, I am so so stoked. These are our friends, who turn out to be very competitive racers, with different strengths, with the same end goals. Show up, go fast, have fun. We like to keep things simple, and that is how we came to be friends.




As we are leaving for Milan tomorrow, Red Hook released a video edit for the Barcelona Stop. This should get a ton of racers pumped to the final stop for 2014, and will better inform new racers and cycling fans as to what makes these events unique.


2T1A8181Today we are releasing a new team kit with Castelli and Garrett Chow. This is a new take on our first kit ever designed for the team. It is produced using Castelli’s team fit, and their Kiss chamois for the bib. The set includes a new Jersey, Bib, Vest, and full Arm Warmers. Available in-store, on our site, with exclusive partners at Blue Lug, and Winged Store.










2014/2015 CX

tumblr_nch15r5oLD1qgm9rwo1_1280 The CX team has been building their race bikes for the 2014/2015. We are grateful for the support from Cinelli, San Marco, Oakley, Giro, Continental, Castelli, Clif, and Sram. Look for updates all season long! Photo: Derek Yarra’s build.